New Holland launches new mobile app

New Holland has announced its latest marketing tool, the My New Holland mobile application. The app allows customers to use the same features and content they are familiar with on the My New Holland website, but on the go.

The My New Holland website was launched in 2014. My New Holland is a personalized space for New Holland customers to view and contribute to farming-related discussions and access premium contests and services.

Resources provided include instructional videos, operating and maintenance tips from the product experts at New Holland, educational white papers, and more.

By registering their equipment on their My New Holland profile, New Holland equipment operators can download operator manuals and other useful materials from training courses. They can also upload their PLM product information so the machines will appear on My New Holland.

“Our customers can now take their passion for farming and access very useful, informative, and personalized content related to their New Holland equipment while they operate from the field.” says Dawn Pelon, New Holland brand marketing communications manager. “The My New Holland community can now stay connected from their mobile devices.”

The My New Holland app is currently available for free on iTunes and Google Play for smartphones and will soon be available for tablets.

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